20-year-old Eugenio Campari offered a parents’ shop for bicycle repair for meetings. Remarkably, the color blue is of great importance for Juventus, because, like the bull, it is represented on the city’s coat of arms.Almost all emblems that were in use before 1970 are similar in structure.

— or juventus, or juve, or i bianconeri (the black-and-white) — is a professional italian football club based in turin and, arguably, one of the most famous and successful teams in soccer history. The towers on the crown became more expressive: the artists depicted each brick in detail.The football team heads got tired of monochrome and returned the full-color version of the 1921-1929 emblem. The current uniform, the one that is worldwide recognized and that captures the identity of the team, was introduced in 1903; everything started from John Savage, a British wholesaler of textiles based in Turin, and also first foreign player in the team. The outlines, letters, crown, and bull are now gold, and the two geometric shapes are blue.
The designers listened to his idea and made minor corrections: they removed the golden crown and increased the number of stripes to nine.The zebra didn’t last long – in the 1930s; a bull took its place. « Mais qu’est-ce qui vous arrive, signora ? But the most popular was the nickname of Vecchia Signora (the Old Lady), obtained, according to a legend, from the fans of “Torino.” In the 30s of the XX century, juveniles played in t-shirts for a couple of sizes more, which in the wind created a hump. However, the club’s management insists that the new logo will make Juventus the real world club. The furious white Bull from the bottom of the logo, the symbol of Turin, was placed on a dark background and decorated with a black crown. The Englishman John Savage (one of the team members) brought the black and white stripes of Notts County.

Like, now, “Juventus” should not be associated only with Turin, but actually, it is quite a controversial decision. The Juventus 2004-2007 logo consisted of an oval shield with seven vertical strips inside: three black and four white. Gold stars were removed because they were …
In previous versions, additional colors were used: blue (as on the Turin coat of arms) and gold (a symbol of glory). To equal its Italian enemy teams, Juventus also chose an animal to represent them: the zebra, for obvious chromatic links; and also because the Journalist Carlo Bergoglio had proposed, in 1928, to include in the shield the profile of a rampant zebra, as a symbol of “ancient nobility” of the West. You could also see the inscription “Juventus” on the background in the upper part of the logo. Now you couldn’t find Bull, zebra, or shield there. The history of Juventus FC's logo. Nouveau logo de la Juventus Turin. In 1921 the logo lost some of the decorative elements: the dichromatic shield was isolated, and the insigne of the city of Turin added together with the denomination “Foot-ball Club”. They are young (the oldest of them was 17 years old) and educated.

The company, upon seeing the old uniform, thought that it used to be a white shirt, discolored by the extensive usage; they sent back a whole batch of uniforms resembling the ones of the other team of the city, the Notts County, which consisted in fact of vertical black and white stripes. A dark inscription ‘Juventus” on a light background was located in the upper part of the emblem. The stars are not included, and there are two main reasons behind this choice: they do not represent the identity of the club, but an athletic recognition which is subject to change, and are recognized only in Italy. And it dawned on them to organize a football team, the new kind of sport brought from England.

That’s why they were nicknamed “the Old Lady.”In 1977, Juventus introduced a logo with the image of a rampant zebra’s black silhouette, which became the symbol of the club.

The crown is almost the same as on the 1905-1921 logo. Only time will tell whether “the Old Lady” brings any benefit or not.The first emblem set the tone for all subsequent ones. Capture d'écran du site officiel de la Juventus. A dark inscription ‘Juventus” on a light background was located in the upper part of the emblem. As a result, the design agency Interbrand developed the infamous J logo, which caused a wave of criticism.The employees of Interbrand invented the unusual font of the word “JUVENTUS.” Judging by the characteristic letter “N,” they were based on the old spelling of the name, which appeared on the logo back in 1921.The modern club emblem is black and white.

The initial proposal consisted of purchasing uniforms based on the red ones of the Nottingham Forest; therefore, Savage placed the order to a British company, sending with it one of the most weathered examples of the pink and black uniforms. Among them, the two-star version, which appeared in 1982, when the team won the twentieth league title, stands out. established in 1897, juventusf.c. They managed to achieve this using only three colors: white for the background, yellow for the line under the team name, and dark brown for all other elements.On January 16, 2017, the team unveiled the logo without the crown, Turin bull, zebra, and oval shield. This logo, bearing the zebra, appeared in 1929 with, strangely enough, 9 dichromatic stripes; its life was though short, since in 1931 the city insigne was back, with the blue background on which a golden bull towered, together with the name of the club, also in golden characters.

In 1971 there was a restyling of the logo, with a comeback to the blue background for the shield and the inscription; all of it surrounded by a golden contour. The gold stars god removed because they were a sign of their results but, not their personality. The shades have changed a bit: now they are not so bright.In the late 1970s, the club decided to bring back the zebra, but this time without the oval and vertical stripes. Thus, the oldest of the world’s currently playing clubs have turned Juventus into a “bianconeri.”For many years there was a zebra on the Juventus logo, and the team players were called “zebras,” too.

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